Global Social Campaign Branding & Design System
Building a scalable brand framework to support marketing growth and global campaign activation
Building a scalable brand framework to support marketing growth and global campaign activation
Translating global brand strategy into high-impact social campaign execution
Chubb Studio: Embedded Insurance Content Series
Created a cohesive social content series for Chubb Studio — simplifying complex embedded insurance through visual storytelling and scalable, reusable templates.
Bridging brand identity and marketing execution across global social channels
The “Being” campaign positioned Chubb’s engineering team through authentic employee testimonials, crafted to resonate with high-caliber tech talent. Defined core audience personas and translated their motivations into a targeted visual and narrative framework, ensuring brand consistency while creating emotional relevance
Translated employee experiences into a compelling employer brand narrative aligned with Chubb’s global identity.
Australian Open Social Video Reel
Global Sports Sponsorship Content
Created a short-form social video highlighting Chubb’s Sponsorship presence during the Australian Open, aligning motion design with brand standards and platform best practices.
Chubb EMEA Football Quiz Campaign
Designed a flexible employee spotlight system inspired by sports trading cards, while maintaining enterprise brand standards.
